mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Hidden%20Costs%20Eating%20Your%20Ad%20Budget%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2025-01-ad-budget-costs%0A%0AEvery%20day%2C%20marketers%20are%20paying%20full%20price%20for%20their%20digital%20ad%20campaigns%20while%20getting%20only%20a%20fraction%20of%20what%20they%20paid%20for.%20It%27s%20like%20you%20pull%20up%20to%20a%20gas%20station%20that%20advertises%20premium%20fuel%2C%20but%20instead%20they%20fill%20your%20tank%20with%20watered-down%20regular%20gas.%20You%E2%80%99re%20paying%20top%20dollar%20but%20driving%20away%20with%20a%20fraction%20of%20the%20horsepower%20you%20paid%20for.%20%0D%0A%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A