mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Programmatic%20Transparency%20Benchmark%3A%20December%202024%20Findings%20Update%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Frr-2024-12-programmatic-transparency-benchmark%0A%0AThe%20ANA%20announced%20findings%20from%20its%202024%20Programmatic%20Transparency%20Benchmark%20Study%2C%20which%20provides%20a%20unified%20measurement%20framework%20to%20the%20programmatic%20advertising%20industry.%20The%20study%20finds%207.9pp%20improvement%20of%20ad%20spend%20efficiency%2C%20but%20less%20than%20half%20of%20spend%20reaches%20consumers.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A