mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Scaling%20Chaos%3A%20Why%20Codifying%20Your%20Brand%20Is%20Vital%20for%20Survival%20in%20the%20Age%20of%20Gen%20AI%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2025-01-age-gen-ai%0A%0AGenerative%20AI%20has%20the%20power%20to%20scale%20the%20success%20of%20a%20well-defined%20brand%2C%20and%20for%20those%20brands%20it%20will%20be%20truly%20transformative%20for%20all%20the%20right%20reasons.%20But%20it%20can%20also%20have%20the%20opposite%20effect%20on%20weaker%20brands%2C%20potentially%20exposing%20or%20highlighting%20flaws.%20Whether%20AI%20helps%20your%20brand%20soar%20or%20stumble%20depends%20hugely%20on%20how%20well%20you%E2%80%99ve%20codified%20it.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A