mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20SMS%20Marketing%3A%20Blending%20Content%2C%20Engagement%2C%20and%20Revenue%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2024-11-moc-1124dat-carolina-hurricanes%0A%0AThis%20session%20dove%20into%20the%20Carolina%20Hurricanes%27%20text%20message%20strategy%2C%20which%20emphasizes%20content%20and%20responsiveness%20as%20much%20as%20sales-focused%20messaging.%20In%20the%20first%20seven%20months%20since%20launch%2C%20the%20organization%20has%20seen%20a%203%3A1%20ROI%20via%20text%20messaging%2C%20branching%20out%20from%20the%20traditional%20use%20of%20an%20SMS%20platform.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A