mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Today%E2%80%99s%20Brands%20Lack%20Core%20Strength%20%E2%80%94%20Let%E2%80%99s%20Fix%20That%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2024-12-brand-strength%0A%0ARather%20than%20constantly%20forcing%20ourselves%20to%20evaluate%20the%20success%20of%20campaigns%20by%20%E2%80%9Cend-all-be-all%E2%80%9D%20conversions%2C%20consideration%20measurement%20offers%20a%20better%20way%20forward.%20Consideration%20is%20the%20ultimate%20lynchpin%20that%20helps%20tie%20awareness%20and%20performance%20together.%20Being%20known%20is%20great%2C%20but%20it%27s%20not%20enough.%20Your%20brand%20has%20to%20be%20considered%20for%20someone%20to%20take%20that%20next%20step.%20%0D%0A%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A