mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Claim%20Substantiation%3A%20You%20Better%20Be%20Able%20to%20Prove%20That%20You%20Are%20Better%2C%20Bigger%2C%20Stronger%2C%20and%20Faster%20Than%20the%20Competition%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2024-11-baalaw-nov24-claim-substantiation%0A%0AThis%20session%20will%20discuss%20the%20nuts%20and%20bolts%20of%20claim%20substantiation%2C%20including%20objective%20claims%2C%20subjective%20claims%2C%20testing%2C%20surveys%2C%20and%20distinguishing%20claims%20from%20puffery.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A