mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Loyalty%20Marketing%3A%20The%20Good%2C%20the%20Bad%2C%20and%20the%20Ugly%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Frr-2024-10-loyalty-marketing-good-bad-ugly%0A%0ALoyalty%20marketing%20rewards%20customers%20for%20their%20repeat%20purchases%20or%20interactions%20with%20a%20brand.%20While%20there%20is%20clear%20%E2%80%9Cgood%E2%80%9D%20in%20loyalty%20programs%2C%20there%20are%20also%20%E2%80%9Cbad%E2%80%9D%20and%20%E2%80%9Cugly%E2%80%9D%20characteristics.%20The%20paper%20provides%20guidance%20for%20protecting%20loyalty%20programs.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A