mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20A%20New%20Era%20in%20Identity%3A%20Why%20the%20Future%20Lies%20in%20a%20Unified%20Graph%2C%20Not%20a%20Single%20ID%20%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2024-11-unified-graph%0A%0AThe%20rise%20of%20a%20multi-ID%20landscape%2C%20where%20various%20signals%20identify%20consumers%2C%20has%20introduced%20a%20new%20level%20of%20complexity%20for%20digital%20marketers.%20This%20might%20seem%20unprecedented%20for%20many%2C%20as%20a%20decentralized%20web%20of%20disparate%20identifiers%20replaces%20the%20simplicity%20of%20relying%20on%20cookies.%20Indeed%2C%20this%20shift%20brings%20challenges%20in%20maintaining%20a%20consistent%20view%20of%20the%20consumer%20across%20various%20platforms%20and%20devices.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A