mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Reality%20of%20Retail%20Media%3A%20Unpacking%20the%20Promises%20and%20Performance%20in%20the%20U.S.%20Market%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2024-11-retail-media-reality%0A%0AFor%20an%20industry%20outsider%20looking%20at%20the%20growth%20of%20investment%20and%20company%20proliferation%20in%20retail%20media%2C%20it%20would%20be%20understandable%20for%20them%20to%20assume%20that%20all%20retailers%20are%20achieving%20a%20high%20level%20of%20sophistication.%20The%20reality%2C%20however%2C%20beneath%20the%20numbers%2C%20is%20somewhat%20different%2C%20especially%20in%20North%20America%20where%20the%20landscape%20is%20tainted%20by%20widespread%20disappointment%20and%20under-delivery.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A