mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20What%E2%80%99s%20the%20Secret%20to%20Cultural%20Authenticity%20for%20Brands%3F%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshowvideo%2Fid%2Fps-2024-08-growthc-cultural-zeitgeist-kim%0A%0AOften%20when%20brands%20try%20to%20lean%20into%20culture%2C%20the%20effort%20can%20feel%20more%20like%20appropriation%20than%20an%20authentic%20activation.%20How%20can%20this%20be%20avoided%3F%20JuHee%20Kim%2C%20president%20of%20MuteSix%2C%20offered%20her%20thoughts%20on%20the%20Champions%20of%20Growth%20podcast.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A