mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Co-creation%20Is%20the%20Secret%20to%20Brand%20Authenticity%20in%20Influencer%20Marketing%20%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2024-09-cocreation-influencer-marketing%0A%0AThe%20arrival%20of%20TikTok%20shop%20earlier%20this%20year%20was%20initially%20met%20with%20a%20positive%20reaction%2C%20but%20it%20has%20since%20received%20some%20criticism%20of%20its%20commercialization%20of%20the%20platform.%20Meanwhile%2C%20creators%20are%20grappling%20with%20deinfluencing%20overconsumption%2C%20and%20struggling%20to%20find%20meaningful%20ways%20to%20incorporate%20singular%20and%20disjointed%20brand%20promotions%20%28often%20around%20seasonal%20moments%29%20into%20their%20content.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A