mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Transparency%3A%20A%20Marketer%E2%80%99s%20Advantage%20%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2024-08-transparency-advantage%0A%0AThe%20advertising%20industry%20is%20facing%20an%20ongoing%20transparency%20problem%3A%20Buyers%20too%20often%20don%27t%20have%20the%20visibility%20they%20need%20to%20make%20the%20best%20possible%20decisions%20on%20how%20to%20allocate%20their%20budgets.%20This%20can%20not%20only%20result%20in%20buyers%20overpaying%20for%20unintentional%20inventory%2C%20but%20it%20also%20can%20prevent%20publishers%20who%20have%20engaged%2C%20addressable%20audiences%20from%20realizing%20the%20full%20potential%20of%20their%20premium%20inventory.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A