mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Measure%20Up%3A%20Incremental%20Versus%20Ad-Attributed%20Sales%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2024-07-incremental-sales%0A%0AConsider%20a%20consumer%20searching%20for%20sunscreen%20in%20May.%20She%20may%20begin%20with%20a%20general%20search%20for%20products%20to%20protect%20against%20the%20sun.%20She%20may%20see%20an%20ad%20for%20a%20product%20on%20TikTok%20or%20Instagram%2C%20%20before%20researching%2C%20and%20ultimately%20purchasing%20the%20product%2C%20when%20it%20goes%20on%20sale%20from%20Amazon.%20What%20part%20of%20the%20customer%20journey%20can%20be%20ultimately%20attributed%20for%20her%20purchase%3F%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A