mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Exposing%20the%20Waste%20in%20Tactless%20Targeting%20Efforts%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2024-06-targeting-efforts%0A%0AConsider%20someone%20browsing%20online%20and%20being%20served%20an%20advertisement%20for%20their%20own%20internet%20provider.%20The%20advertisement%20in%20question%20has%20not%20reached%20a%20prospect%2C%20the%20consumer%20has%20no%20defined%20action%20to%20take%20and%20rolls%20her%20eyes%20at%20the%20lack%20of%20personalization%20from%20her%20provider%2C%20and%20at%20that%20moment%2C%20the%20exchange%20becomes%20a%20marketer%E2%80%99s%20worst%20fear%20%E2%80%94%20a%20waste%20of%20everyone%E2%80%99s%20time.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A