mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Programmatic%20Transparency%3A%20Website%20Overload%20%E2%80%93%20Little%20Reward%2C%20Lots%20of%20Risk%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2024-05-website-overload%0A%0AThe%20ANA%E2%80%99s%20Programmatic%20Supply%20Chain%20Transparency%20Study%20revealed%20a%20statistic%20that%20should%20be%20particularly%20alarming%20to%20those%20who%20rely%20on%20inclusion%20lists%2C%20as%20I%20did%20when%20I%20was%20running%20a%20media%20buying%20function%3B%20the%20average%20campaign%20examined%20in%20the%20study%20ran%20on%20a%20staggering%2044%2C000%20websites.%20So%2C%20in%20this%2C%20the%20third%20post%20in%20our%20programmatic%20transparency%20series%2C%20let%E2%80%99s%20examine%20what%E2%80%99s%20going%20on%20here%20and%20how%20things%20should%2C%20and%20can%2C%20be%20done%20better.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A