mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Pathways%20to%20Transparent%20Media%3A%20%20The%20Growing%20Complexity%20of%20Today%E2%80%99s%20Media%20Buying%20%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2024-05-media-buying%0A%0AThe%20role%20of%20a%20media%20buyer%20has%20shifted%20dramatically%20since%20the%20dawn%20of%20digital%20marketing.%20Gone%20are%20the%20days%20of%20phone%20negotiations%20for%20spots%20in%20local%20or%20national%20print.%20Today%27s%20buyers%20need%20to%20navigate%20a%20complex%20ecosystem%2C%20from%20the%20ad%20platforms%20such%20as%20DV360%20and%20Meta%20to%20the%20burgeoning%20retail%20media%20networks%20of%20Amazon%2C%20Walmart%2C%20and%20the%20like.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A