mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Programmatic%20Transparency%3A%20Made%20for%20Advertising%20Websites%20Are%20Too%20%22Good%22%20to%20Be%20True%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2024-04-mfa-sites%0A%0AMFA%20sites%20have%20been%20back%20in%20the%20news%2C%20prompted%20by%20the%20%E2%80%9Crevelation%E2%80%9D%20that%20significant%20portions%20of%20major%20brands%E2%80%99%20programmatic%20spend%20continues%20to%20make%20its%20way%20to%20these%20low-quality%20content%20sites.%20So%2C%20in%20this%2C%20our%20first%20deep%20dive%20into%20the%20key%20findings%20of%20the%20study%2C%20let%E2%80%99s%20lay%20out%20what%20MFA%20are%2C%20how%20they%20work%2C%20why%20they%E2%80%99re%20a%20problem%2C%20and%20what%20you%20should%20do%20about%20it.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A