mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Predicting%20Customer%20Lifetime%20Value%3A%20Using%20Historic%20Behavior%20to%20Plan%20and%20Provide%20Prescriptive%20Recommendations%20to%20Better%20Meet%20Future%20Needs%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2024-03-moc-0324dat-inspire-brands%0A%0ARichard%20Lusk%2C%20senior%20director%20of%20data%20science%20at%20Inspire%20Brands%2C%20discussed%20how%20predictive%20analytics%20can%20be%20used%20to%20determine%20customer%20lifetime%20value%20%28CLV%29%20and%20also%20outlined%20how%20CLV%20is%20valuable%20when%20making%20the%20case%20for%20marketing%20spend.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A