mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Should%20Your%20Brand%20Tackle%20Political%20Content%3F%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2023-12-pulse-brands-political%0A%0AMany%20companies%2C%20big%20and%20small%2C%20struggle%20with%20hitting%20the%20right%20balance%20when%20tackling%20political%20issues%2C%20and%2For%20responding%20to%20current%20events.%202024%20will%20be%20an%20especially%20difficult%20year%20for%20brands%20as%20it%20is%20an%20election%20year%20in%20the%20U.S.%20For%20many%20marketers%2C%20this%20will%20require%20a%20delicate%20balance%20of%20acknowledging%20the%20climate%20while%20also%20making%20strategic%20choices%20based%20on%20what%20the%20brand%27s%20mission%20and%20vision%20are%2C%20as%20well%20as%20who%20the%20target%20audience%20is.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A