mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20What%20Role%20Can%20Generative%20AI%20Play%20in%20Marketing%20Effectiveness%3F%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2023-12-generative-ai-marketing-effectiveness%0A%0AThe%20potential%20of%20generative%20AI%20to%20revolutionize%20marketing%20has%20been%20widely%20reported%20and%20discussed%20this%20year.%20McKinsey%20has%20estimated%20that%20gen%20AI%20could%20increase%20the%20productivity%20of%20the%20marketing%20function%20by%20a%20value%20between%205%20and%2015%20percent%20of%20total%20marketing%20spend%2C%20while%20a%20Bloomberg%20Intelligence%20report%20suggested%20gen%20AI-driven%20ad%20spend%20is%20set%20to%20grow%20by%20125%20percent%20to%20%24192%20billion%20over%20the%20next%2010%20years.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A