mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Separating%20Fact%20from%20Fiction%20about%20Purposeful%20Brands%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fpod-2023-11-bp-fact-from-fiction-skees%0A%0ADefining%20a%20brand%E2%80%99s%20purpose%2C%20and%20acting%20on%20it%20successfully%2C%20isn%E2%80%99t%20easy.%20How%20do%20you%20reach%20a%20level%20of%20deep%20understanding%3F%20How%20do%20you%20avoid%20the%20common%20misperceptions%20about%20purpose%3F%20In%20this%20episode%20of%20Beyond%20Profit%2C%20Sandy%20Skees%20addressed%20these%20critical%20questions%20and%20others%20with%20host%20Ken%20Beaulieu.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A