mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20IBM%20Shared%20Tips%20on%20Getting%20Closer%20to%20Your%20Customer%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2023-11-moc-sept23e-ibm-goldman-sachs%0A%0ATo%20get%20closer%20to%20the%20customer%2C%20keeping%20on%20top%20of%20emerging%20tools%20in%20AI%20and%20personalization%20is%20imperative%20for%20today%27s%20modern%20marketers.%20How%20do%20companies%20decide%20which%20tools%20and%20go-to-market%20%28GTM%29%20strategies%20to%20adopt%20to%20enhance%20customer%20experience%20and%20drive%20ROI%3F%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A