mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Advertising%20Claim%20Substantiation%3A%20Challenging%20Competitor%20Claims%20and%20Substantiating%20Your%20Own%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2023-11-baalaw-nov23-ad-claim-substantiation%0A%0ASpeakers%20in%20this%20session%20discuss%20the%20basics%20of%20substantiating%20claims%2C%20from%20developing%20protocols%2C%20to%20conducting%20testing%2C%20to%20ensuring%20that%20the%20testing%20actually%20substantiates%20the%20claims%20the%20marketing%20team%20wants%20to%20make.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A