mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20A%20Major%20Shift%20Is%20Coming%20to%20the%20Digital%20Ad%20Industry%3A%20Are%20You%20Prepared%3F%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2023-09-digital-shift%0A%0AThe%20foundational%20business%20model%20of%20the%20ad-supported%20internet%2C%20which%20revolves%20around%20offering%20free%20content%20in%20exchange%20for%20behavioral%20tracking%2C%20is%20undergoing%20a%20dramatic%20transformation.%20Over%20the%20past%20two%20decades%2C%20the%20focus%20of%20digital%20advertising%20has%20been%20on%20targeting%20individuals%20to%20deliver%20increasingly%20personalized%20and%20relevant%20ads.%20This%20has%20created%20a%20vast%20and%20intricate%20infrastructure%20for%20tracking%20people%27s%20online%20behavior.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A