mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Stop%20Optimizing%20to%20Attention%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2023-08-roi-aug23-adelaide%0A%0AThis%20session%20debunks%20the%20common%20myths%20surrounding%20attention%20metrics%2C%20showcasing%20instances%20where%20misinterpreted%20metrics%20have%20sold%20advertisers%20short.%20Adelaide%E2%80%99s%20Marc%20Guldimann%20also%20covered%20use%20cases%20for%20attention%20metrics%20and%20the%20positive%20effects%20they%20are%20starting%20to%20have%20on%20incentives%20across%20the%20media%20ecosystem.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A