mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Mastercard%27s%20Approach%20to%20Successful%20Lead%20Generation%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2023-06-b2banc-jun23-mastercard%0A%0AAs%20B2B%20marketing%27s%20role%20shifts%20to%20lead%20generation%2C%20creating%20a%20hero%27s%20journey%20mindset%20for%20customers%20is%20increasingly%20important.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A