mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20More%20Than%20a%20Feeling%3A%20Evidence-Backed%20Emotion%20in%20Business%20Marketing%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2023-08-emotion-business-marketing%0A%0AWe%27ve%20all%20probably%20seen%20countless%20thought%20pieces%20on%20why%20emotional%20connection%20is%20vital%20in%20B2B%20marketing.%20Many%20of%20these%20articles%20build%20an%20argument%20through%20speculation%2C%20or%20personal%20perspectives.%20We%20believe%20in%20hard%20evidence%2C%20so%20let%27s%20start%20by%20diving%20right%20into%20some%20of%20the%20research%20in%20this%20field.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A