mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Using%20the%20Super%20Bowl%20to%20Market%20to%20Diabetics%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2023-07-dsmc-jul23-dexcom%0A%0AThe%20marketing%20for%20health%20care%20and%20medical%20technology%20has%20a%20stereotype%20of%20appearing%20staged%20and%20lacking%20genuine%20emotional%20resonance.%20Dexcom%2C%20a%20leader%20in%20glucose%20monitoring%20for%20diabetics%2C%20wanted%20to%20break%20that%20mold.%20To%20do%20so%2C%20it%20leveraged%20a%20Super%20Bowl%20commercial%20and%20a%20community%20of%20Dexcom%20users.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A