mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20PointsBet%20Used%20Granular%20Data%20to%20Gain%20Market%20Share%20with%20Canadian%20Sports%20Bettors%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fcs-2023-07-mma-pointsbet-canada-10913%0A%0AAs%20online%20single-game%20sports%20betting%20was%20legalized%20in%20Ontario%2C%20PointsBet%20sought%20to%20enter%20the%20market%20and%20grow%20its%20customer%20base%20by%20driving%20new%20account%20sign-ups%20through%20a%20machine%20learning-powered%20digital%20advertising%20campaign%20with%20AdTheorent.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A