mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20CEO%20Consultant%3A%20Purpose-Driven%20Brands%20Don%E2%80%99t%20Exist%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshowvideo%2Fid%2Fps-2023-02-bp-do-good-brand-patnaik%0A%0AUsing%20the%20contradicting%20missions%20of%20a%20couple%20Unilever%20brands%20as%20an%20example%2C%20Dev%20Patnaik%2C%20CEO%20of%20Jump%20Associates%20and%20trusted%20advisor%20to%20CEOs%2C%20explains%20why%20he%20doesn%E2%80%99t%20believe%20purpose%20exists%20at%20the%20brand%20level.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A