mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Why%20Purpose%20Is%20Doomed%20to%20Fail%20Without%20the%20Right%20Company%20Culture%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshowvideo%2Fid%2Fpp-2023-02-bp-purposeful-culture-ep-2%0A%0AMany%20companies%20are%20focused%20on%20the%20external%20activities%20needed%20to%20ensure%20brand%20purpose%20comes%20off%20as%20authentic%20and%20meaningful%20in%20the%20minds%20of%20consumers.%20However%2C%20companies%20that%20ignore%20these%20steps%20for%20internally%20activating%20their%20purpose%20are%20setting%20themselves%20up%20for%20failure.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A