mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Four%20Strategies%20for%20Connecting%20with%20Your%20Customers%20Through%20Zero-Party%20Data%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fkp-2023-01-phaedon-connecting-zero-party-data%0A%0ATransactional%20data%2C%20like%20purchase%20history%2C%20and%20behavioral%20data%2C%20like%20pages%20viewed%2C%20tell%20marketers%20the%20what%2C%20the%20how%2C%20and%20the%20where.%20But%20it%E2%80%99s%20only%20zero-party%20data%2C%20also%20known%20as%20declared%20data%2C%20that%20tells%20marketers%20the%20why.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A