mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Groundbreaking%20Outcomes%2C%20Data%20Quality%2C%20and%20Attribution%20Standard%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshowvideo%2Fid%2Fsv-2022-09-roi-sep22-media-rating-council%0A%0AIn%20this%20video%2C%20the%20Media%20Rating%20Council%20addressed%20various%20outcomes%2C%20measures%2C%20and%20approaches%2C%20including%20attribution%20and%20multi-touch%20attribution%20%28MTA%29%2C%20market%20mix%20modeling%20%28MMM%29%20and%20experiments%2C%20as%20well%20as%20the%20underlying%20data%20quality%20associated%20with%20these%20methods.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A