mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20to%20Make%20Your%20Media%20Spend%20Work%20Harder%20in%20a%20Down%20Market%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2022-09-market-media%0A%0AThere%20is%20solid%20research%20that%20tells%20advertisers%20to%20spend%20during%20a%20recession.%20Whether%20advertisers%20can%20take%20that%20advice%20or%20not%2C%20one%20thing%20is%20for%20certain%2C%20if%20we%20are%20entering%20a%20down%20market%2C%20there%20will%20be%20extra%20scrutiny%20on%20every%20media%20dollar%20spent.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A