mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Including%20%E2%80%9CAttention%E2%80%9D%20in%20the%20Media%20Measurement%20Stack%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshowvideo%2Fid%2Fsv-2022-06-moc-jun22e4-mars%0A%0AIn%20this%20video%2C%20Mars%27%20Vidyotham%20Reddi%20shared%20why%20he%20and%20his%20brand%20are%20actively%20attempting%20to%20integrate%20attention%20into%20their%20holistic%20measurement%20stack.%20Reddi%20outlined%20why%20building%20a%20strategy%20around%20attention%20measurement%20is%20increasingly%20important%20for%20brands%20and%20how%20Mars%20has%20begun%20to%20innovate%20on%20this%20front.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A