mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20Bank%20of%20Montreal%20Used%20Data%20and%20Influencers%20to%20Engage%20a%20Stubborn%20Audience%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fcs-2022-03-echo-bank-of-montreal-1761%0A%0ATo%20better%20engage%20Canadian%20millennials%2C%20Bank%20of%20Montreal%20%28BOM%29%20turned%20to%20data%20and%20used%20it%20as%20the%20driving%20force%20to%20power%20its%20%E2%80%9CReward%20the%20Day%E2%80%9D%20campaign.%20Partnering%20with%20a%20fleet%20of%20influencers%2C%20the%20activation%20sought%20to%20show%20millennials%20that%20BOM%20understood%20them%20well%20and%2C%20for%20this%20reason%2C%20could%20add%20value%20to%20their%20lives.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A