mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Inflation%20Shouldn%E2%80%99t%20Deflate%20Success%3A%20How%20Brands%20Can%20Deal%20with%20Rising%20Prices%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2022-02-pulse-inflation%0A%0AThe%20world%20is%20seeing%20price%20inflation%20on%20a%20scale%20that%20hasn%E2%80%99t%20been%20experienced%20in%2040%20years.%20While%20brands%20may%20be%20tempted%20to%20resort%20to%20their%20old%20playbooks%20by%20raising%20prices%2C%20cutting%20margins%2C%20or%20sacrificing%20quality%2C%20the%20amount%20of%20data%20and%20visibility%20that%20brands%20experience%20now%20can%20help%20manage%20these%20difficult%20times.%20Nuanced%20information%20about%20markets%2C%20consumers%2C%20and%20suppliers%20allow%20marketers%20to%20choose%20where%20and%20when%20to%20change%20prices%20or%20margins%2C%20and%20provide%20an%20opportunity%20to%20optimize%20their%20promotions%20around%20the%20products%20most%20affected.%20The%20resources%20below%20provide%20insight%20into%20how%20consumers%20are%20dealing%20with%20inflation%2C%20and%20how%20brands%20can%20positively%20respond.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A