mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Embracing%20a%20New%20KPI%20in%20Order%20to%20Drive%20True%20Growth%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2021-12-roi-sep21-stio%0A%0AEmily%20Culp%2C%20who%20sits%20on%20numerous%20boards%2C%20advocated%20the%20use%20of%20Customer%20Lifetime%20Value%20as%20a%20critical%20KPI%20for%20businesses.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A