mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Attention%20Metrics%20Fundamentals%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2021-10-moc-sep21e4-adelaide%0A%0AIn%20this%20session%2C%20Marc%20Guldimann%2C%20co-founder%20and%20CEO%20of%20Adelaide%2C%20spotlights%20how%20attention%20metrics%20work%2C%20the%20nuances%20of%20applying%20them%20to%20media%20quality%20measurement%2C%20and%20how%20industry%20leaders%20are%20using%20them%20as%20a%20bold%20new%20media%20currency.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A