mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20ANA%20Programmatic%20RFP%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-mlc-mar21-reedsmith%0A%0AThe%20ANA%20has%20issued%20an%20RFP%20for%20a%20comprehensive%20study%20of%20the%20programmatic%20media%20buying%20ecosystem.%20The%20focus%20of%20the%20RFP%20is%20to%20identify%20ways%20to%20help%20advertisers%20eliminate%20waste.%20Speakers%20in%20this%20session%20discussed%20the%20rationale%20behind%20the%20RFP%2C%20what%20we%E2%80%99re%20doing%2C%20and%20what%20we%20expect%20to%20learn.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A