mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%202020%20Alcohol%20E-Commerce%20Playbook%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-baa-shop-jun20-rabobank%0A%0AUntil%20recently%2C%20the%20highly%20complex%20and%20heavily%20regulated%20beverage%20alcohol%20category%20has%20struggled%20to%20keep%20pace%20relative%20to%20other%20food%20and%20beverage%20categories.%20That%20dynamic%20is%20changing%20quickly.%20Recent%20developments%20in%20technology%2C%20a%20renewed%20interest%20among%20fast-digitizing%20retailers%2C%20and%20the%20profound%20impacts%20of%20the%20current%20crisis%20have%20led%20alcohol%20industry%20executives%20to%20reconsider%20their%20e-commerce%20strategy%20and%20invest%20more%20in%20the%20channel.%20Bourcard%20Nesin%2C%20an%20analyst%20with%20Rabobank%20that%20advises%20beverage%20companies%20on%20their%20digital%20strategy%2C%20will%20walk%20through%20the%20unusual%20challenges%20facing%20the%20alcohol%20category%20as%20sales%20move%20online%2C%20map%20out%20the%20digital%20landscape%20and%20review%20strategies%20for%20the%20most%20important%20e-commerce%20channels.%20Additionally%2C%20Bourcard%20will%20share%20how%20other%20industries%20can%20use%20these%20key%20learnings%20across%20%20categories%20and%20online%20retailers.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A