mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20When%20Brand%20Equity%20Isn%E2%80%99t%20Enough%3A%20The%20New%20Rules%20of%20Growing%20Market%20Share%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fkp-catalina-growing-market-share%0A%0AWhen%20is%20it%20time%20to%20dig%20into%20a%20trend%20or%20ride%20it%20out%3F%20The%20latest%20diet%20fad%2C%20new%20flavor%20profiles%2C%20or%20trending%20ingredients%20like%20CBD%20oil%2C%20give%20new%20products%20a%20quick%20way%20to%20eat%20into%20an%20established%20brand%E2%80%99s%20equity.%20That%E2%80%99s%20why%20waiting%20on%20the%20sidelines%20is%20no%20longer%20an%20option%20for%20brands.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A