mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20A%20Random%20Walk%20Down%20Madison%20Avenue%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fgenius-2019-intel-innovation%0A%0AIn%20order%20to%20measure%20the%20total%20impact%20of%20marketing%2C%20not%20only%20did%20Intel%20need%20an%20approach%20it%20could%20trust%20to%20deliver%20transparent%2C%20believable%20results%2C%20but%20it%20needed%20a%20way%20to%20measure%20Return%20on%20Advertising%20Spend%20%28ROAS%29%20that%20was%20credible%20and%20defendable%20to%20all%20internal%20stakeholders.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A