mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20to%20Avoid%20Waste%20in%20Marketing%3A%20Advice%20from%20Farmers%20Insurance%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshowvideo%2Fid%2Fv-afm-apr19-farmers%0A%0AFarmers%20Insurance%20uses%20fractional%20attribution%20and%20media%20mix%20modeling%20to%20determine%20the%20allocation%20of%20marketing%20dollars.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A