mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Improving%20Sponsorship%20Accountability%20Metrics%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-spev-sep18-ANA%0A%0AThe%20ANA%20partnered%20with%20MASB%20%28Marketing%20Accountability%20Standards%20Board%29%20on%20this%20project%20to%20provide%20greater%20insight%20and%20guidance%20into%20sponsorship%20measurement.%20Marketing%20expenditures%20on%20sponsorship%20have%20increased%20considerably%20over%20the%20past%20several%20years%2C%20but%20progress%20in%20measuring%20and%20assessing%20sponsorship%27s%20business%20impact%20has%20been%20marginal%2C%20according%20to%20the%20study.%20In%20this%20session%2C%20we%20will%20provide%20an%20update%20on%20the%20work%20with%20MASB%2C%20and%20independently%2C%20to%20identify%20more%20specific%20best%20practices%20and%20guidelines%20for%20sponsorship%20measurement.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A