mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Inside%20The%20Esurance%20Sponsorship%20Strategy%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-spev-jun17-esurance%0A%0AEsurance%2C%20the%20direct-to-consumer%20insurance%20company%20is%20taking%20a%20%22less%20is%20more%22%20approach%20to%20sponsorship%20as%20it%20looks%20to%20engage%20consumers%20in%20the%20digital%20realm.%20Recently%20the%20brand%20has%20reduced%20its%20sponsorship%20portfolio%20from%20roughly%2030%20properties%20to%20three%20national%20platforms%3A%20Major%20League%20Baseball%2C%20South%20by%20Southwest%20and%20the%20NFL%20San%20Francisco%2049ers.%20In%20this%20session%2C%20attendees%20heard%20about%20the%20strategy%20behind%20the%20change.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A