mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Viewable%20Impressions%3A%20New%20Currency%20for%20Digital%20Advertising%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fs-mlc-mar14-media-ratings-council%0A%0AAn%20update%20on%20Media%20Rating%20Council%E2%80%99s%20work%20toward%20setting%20a%20viewable%20impressions%20digital%20advertising%20standard%20and%20how%20Kellogg%E2%80%99s%20has%20increased%20its%20campaign%20effectiveness%20through%20viewability.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A