mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20ANA%2FBMA%20Business-to-Business%20%40%20Bloomberg%20%28Members%20Only%20Conference%29%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmembersconference%2Fshow%2Fid%2FMOC-MAR16E%0A%0AThose%20who%20have%20been%20in%20B2B%20marketing%20for%20some%20time%20know%20that%20marketing%20has%20been%20undervalued%20or%20plain%20neglected%20in%20a%20majority%20of%20small%20and%20mid-sized%20companies.%20In%20fact%2C%20marketing%20in%20many%20quarters%20was%20seen%20as%20just%20a%20pretty%20face%2C%20a%20cost%20center%20responsible%20for%20advertising%2C%20PR%2C%20white%20papers%2C%20tradeshows%2C%20and%20other%20unquantifiable%20expenses.%20Marketing%20was%20not%20a%20revenue%20generator%2C%20and%20so%20not%20particularly%20powerful.%0D%0AFinally%20times%20have%20changed%21%20Due%20to%20a%20transformation%20of%20B2B%20marketers%20and%20marketing%2C%20this%20function%20is%20emerging%20as%20the%20engine%20of%20the%20company%2C%20touching%20all%20aspects%20of%20the%20B2B%20business.%20%20The%20stories%20we%20will%20bring%20to%20life%20in%20this%20conference%20will%20demonstrate%20how%20innovative%20marketers%20are%20overcoming%20the%20relevance%20challenge%20and%20elevating%20the%20importance%20and%20impact%20B2B%20marketers%20can%20make%20in%20today%E2%80%99s%20business%20environment.%0D%0A%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A