mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Secret%20to%20Fixing%20Customer%20Acquisition%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fbtob-2024-08-customer-acquisition%0A%0AAccording%20to%20a%20recent%20study%2C%20nearly%20three-fourths%20of%20B2B%20marketers%20are%20growing%20their%20investments%20in%20customer%20acquisition%20activities%20in%20the%20next%20two%20years%20as%20marketers%20look%20to%20play%20a%20greater%20role%20in%20landing%20new%20customers%20%E2%80%94%20and%20keeping%20them.%20However%2C%20the%20investments%20come%20despite%20several%20challenges%20to%20improve%20prospecting%2C%20ranging%20from%20a%20lack%20of%20data%20to%20measuring%20performance.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A