mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Marketers%20Need%20to%20Have%20a%20Frank%20Discussion%20About%20Chatbots%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fana-2023-09-leveraging-chatbots%0A%0AWhile%20the%20cost%20savings%20and%20marketing%20efficiencies%20chatbots%20offer%20are%20real%2C%20they%20come%20with%20potentially%20severe%20and%20growing%20risks%2C%20ranging%20from%20copyright%20infringement%20to%20misinformation.%20Whether%20marketers%20deploy%20generative%20AI%20chatbots%20for%20advertising%20campaigns%20or%20to%20improve%20workflow%20in-house%2C%20they%20need%20to%20understand%20the%20legal%20and%20ethical%20sand%20traps%20and%20proceed%20with%20a%20plan.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A